Three tiers. All monthly.
One free first week.
Every plan starts with a free 7-day trial - 10 articles on one site, no card required. Pick your tier whenever you're ready; you're only billed once you do. No long-term contracts.
Three plans, one editorial standard on all of them. I priced it so a single publisher can start and an agency can grow without a different product.
- up to 3 sites
- 40 articles / month
- 10 free articles in your trial week
- 40 articles every month
- Up to 3 connected sites
- Full editorial toolkit
- Review-by-default, auto-publish opt-in
- Email support
Solo publishers, niche site owners
Start free · 7 days- up to 10 sites
- 120 articles / month
- 10 free articles in your trial week
- 120 articles every month
- Up to 10 connected sites
- Everything in Starter
- Custom voices + named bylines
- Priority support
SEO agencies, small publications
Start free · 7 days- up to 20 sites
- 300 articles / month
- 10 free articles in your trial week
- 300 articles every month
- Up to 20 connected sites
- Everything in Growth
- Dedicated success contact
- Dedicated support
Agencies managing client publications
Start free · 7 daysNeed more?
Past Pro's 20 sites or 300 articles a month? Enterprise adds uncapped sites and volume, custom integrations, and custom CMS targets, agreed per contract.
Pick your size. Not your toolkit.
The same nine desks write every article on every plan. What changes as you grow is scale - articles, sites and seats - plus a few tools built for teams running at volume.
Volume & scale
Articles per month
- Trial
- 10
- Starter
- 40
- Growth
- 120
- Pro
- 300
Connected sites
- Trial
- 1
- Starter
- up to 3
- Growth
- up to 10
- Pro
- up to 20
Team seats
- Trial
- 1
- Starter
- 1
- Growth
- 5
- Pro
- 20
Buy extra articles anytime ($3 each, never expire)
- Trial
- Starter
- Growth
- Pro
Editorial desks
Seven ways in - a topic, a list, a structure, a URL, a comparison, a ranked list, a definition
- Trial
- Starter
- Growth
- Pro
Find sources before you spend an article
- Trial
- Starter
- Growth
- Pro
Source & topic policy controls
- Trial
- Starter
- Growth
- Pro
Commission from your own outline or links
- Trial
- Starter
- Growth
- Pro
Custom voice + named bylines
- Trial
- Starter
- Growth
- Pro
Blueprints - a reusable structure crossed with your own values
- Trial
- Starter
- Growth
- Pro
Research - on-demand reports on what is worth covering
- Trial
- Starter
- 10 / mo
- Growth
- 50 / mo
- Pro
- 100 / mo
Quorl - the whole-site SEO audit, on a domain you proved
- Trial
- Starter
- 2 / mo
- Growth
- 10 / mo
- Pro
- 25 / mo
Autonomous newsroom - it finds the stories and writes them on a schedule
- Trial
- Starter
- Growth
- Pro
Quality & fact-checking
The desks EDIT the article, they do not just grade it
- Trial
- Starter
- Growth
- Pro
Nothing publishes on its own - you press Publish
- Trial
- Starter
- Growth
- Pro
A paid-for draft is never binned - shortfalls ship written down, never silently
- Trial
- Starter
- Growth
- Pro
Reading level & originality measured, with the bar they were judged against
- Trial
- Starter
- Growth
- Pro
Authenticity trace on every article, failures included
- Trial
- Starter
- Growth
- Pro
Images
A featured image generated per article, on our CDN
- Trial
- Starter
- Growth
- Pro
Draw another cover image for the same article
- Trial
- Starter
- Growth
- Pro
Publishing & delivery
Publish to WordPress, Ghost, Webflow, Shopify, HubSpot or GoHighLevel
- Trial
- Starter
- Growth
- Pro
Draft-only mode - no website required
- Trial
- Starter
- Growth
- Pro
Publish on your own schedule & time zone
- Trial
- Starter
- Growth
- Pro
Languages
Any language, any country
- Trial
- Starter
- Growth
- Pro
Local newsroom register on top of the language
- Trial
- Starter
- Growth
- Pro
Compliance, ownership & data
AI-generated images carry a visible credit
- Trial
- Starter
- Growth
- Pro
EU AI Act Article 50 markers on anything published unattended
- Trial
- Starter
- Growth
- Pro
Per-tenant isolation - no account's spend touches another's
- Trial
- Starter
- Growth
- Pro
GDPR access, correction & restriction on request
- Trial
- Starter
- Growth
- Pro
Self-serve data export & account deletion
- Trial
- Starter
- Growth
- Pro
Registered DMCA agent
- Trial
- Starter
- Growth
- Pro
Copyright pre-publish gate
- Trial
- Soon
- Starter
- Soon
- Growth
- Soon
- Pro
- Soon
Export as Markdown or HTML
- Trial
- Starter
- Growth
- Pro
One-click archive export - WordPress WXR & Ghost JSON
- Trial
- Soon
- Starter
- Soon
- Growth
- Soon
- Pro
- Soon
Read your articles from your own code (/v1 API)
- Trial
- Starter
- Growth
- Pro
Bring your own provider keys
- Trial
- Starter
- Growth
- Pro
You own every article - no lock-in
- Trial
- Starter
- Growth
- Pro
Support
Support
- Trial
- —
- Starter
- Growth
- Priority
- Pro
- Dedicated
Dedicated success contact
- Trial
- Starter
- Growth
- Pro
We bill in US dollars - our payment processor settles in USD. Customers everywhere are welcome; your bank converts at checkout.
How the compliance rows above actually work - source attribution, disclosure, what happens to your data - is written out on Trust and compliance.
Probably already answered.
What exactly does Mastheads do?
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Mastheads runs nine editorial desks for your publication. You set the topics it covers. It finds the stories worth writing in them, drafts each article in your voice under a real named byline, checks every claim against the sources it used, draws a cover for it, and publishes to your CMS on your schedule. You configure it once, and it ships while you sleep.
How does the free trial work?
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Signup is free - no card required. Your 7-day trial includes 10 articles on one site with the full editorial toolkit, same trial for everyone. When the week ends (or your 10 articles are spent), your newsroom pauses until you pick a plan ($99 Starter, $249 Growth, or $599 Pro). Nothing is ever charged unless you choose one - trial overage is hard-capped, so there are no surprise charges. If you want more articles during the trial, you can buy one-time $3 article credits that never expire and carry into whichever paid plan you pick.
What if an article is wrong or broken?
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You see the problem before you publish, because the article carries its own record. A problem the desks cannot fix is retried, and if it still stands the article ships with the shortfall written down rather than being quietly passed. The authenticity panel lists what was checked, what could not be fixed, in plain words, and the repair it would take - so a thin sources count, a reading level that missed, or an unverified passage is stated, not hidden behind a green tick. From there you edit the article in place, or ask us: support writes a ticket with a reference and we reply by email, usually within one business day.
What if I exceed my monthly article quota?
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Generation stops at your allowance, and the check runs before the work is done rather than after - so nothing is silently billed and there is no auto-top-up. From there you buy credits or move up a plan, whichever fits. Your allowance is one monthly pool with no daily cap; what does apply is an hourly ceiling on how many articles a team can start, shared across everyone on it, generous enough that a normal run never meets it.
Can I bring my own niche, voice, and sources?
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Yes, and it is worth being exact about which parts come with which plan. Tone, reading level, and point of view are preset pickers every plan has, the trial included, alongside the topics you cover and an ignored-domains list so paywalled outlets are never fetched or cited. Authoring your own voice - your standing instructions, your banned words, your audience, and whether the writer may mention your publisher - sits on Growth and Pro, together with Blueprints. One honest limit: voice settings are instructions to the writer rather than switches checked afterward, so a banned word can still slip through.
Which CMS do you support?
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WordPress.org, WordPress.com, Ghost, Webflow, Shopify, HubSpot and GoHighLevel, plus export if you don't run a site - and a connection is never required to be useful, since export is the default. Nothing reaches your CMS until you press Publish on an article, unless you switch a publication to auto-publish. Credentials are live-probed before they are stored, and a failed probe stores nothing. One connection per publication. WordPress updates a post in place; the others create a new post each time, and the panel says which before you press Publish. Export is Markdown and HTML, and Settings has a one-click download of everything the account owns. You can also pull your articles from your own code through the v1 API with a key you issue in Settings, and a key you create with Full access can commission new ones.
Which languages are supported?
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Any language, for any country. Articles are written natively in the target language - grammar and idiom that read like a native speaker wrote them, not an English draft run through a translator afterward. Beyond the language itself, the local newsroom register is curated for these markets: Germany, Sweden, the Netherlands, the United Kingdom, the United States, Australia, India, Norway, Switzerland, Canada, and Ireland. Everywhere else the article is written in your language plainly, with no invented local style - we would rather say nothing about local convention than guess at it. The same checks and named bylines apply whichever language you write in, and two publications on one account can each run in a different one. No plan gates which languages you can write in.
Is content guaranteed to be original?
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Articles are written from scratch using source material as reference, not copy. Every article is checked against its own sources before it reaches you, and anything unresolved is stated on it.
Do I own the articles?
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Yes. Articles publish into your site and belong to you. No royalty, no licensing, no attribution back to Mastheads required.
Who is the author, and is it compliant?
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Each publication has a named editor of record, and EU AI Act Article 50 disclosure plus source attribution are built in. Articles carry real, named bylines, and GDPR export and account deletion are self-serve in Settings.
Do you offer Enterprise?
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Every paid plan already runs multiple sites - Starter up to 3, Growth up to 10, Pro up to 20. Past that, uncapped sites and volume, custom integrations and custom CMS targets are agreed per contract rather than sold as a tier. Email us and we will work it out.
What if my niche has slow news days?
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You set how many articles each section should publish per day. That number is the maximum - the engine fills it as far as real news allows, and on thin-news days it publishes fewer rather than fabricate. So output varies: some days a section is full, some days lighter. If you feel it has materially underdelivered for reasons within our control, contact us and we'll make it right, typically with article credits.
Can I cancel any time?
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Yes. One click in the billing portal. Article generation stops at the end of your current billing period. Your data is retained for 30 days after cancellation in case you change your mind, per our Privacy Policy - and you can export your full archive at any time.
Can I get my content out?
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Yes. Your articles are available through the API and through a one-click export in WordPress, Ghost, Markdown and HTML formats, with their images. The API needs an active subscription or trial, but your export is always downloadable from your dashboard, including from the cancel screen. Your content is never locked in.