A newsroom that didn't pivot away from you.
If you bought Content at Scale as an AI blog writer, you've watched it move on. Its company became BrandWell, an intent-data platform, and the writer became RankWell, sold from both sites. Its writing quality drew mixed reviews before the change, and there was never a source-based fact-check or a named byline behind it. Mastheads is a focused autonomous newsroom that isn't going anywhere, built to an editorial standard from day one.
Content at Scale was a writer that became a company selling something else. I built one thing and kept it that thing: a newsroom that runs your publication.
Content at Scale's two honest problems are its direction and its depth: the company's front door now sells buyer-intent data and the writer, RankWell, sits behind it, and the writing quality drew mixed reviews. Its AI detector has moved to a third-party marketplace. Nothing on either site describes checking claims against sources, and there's no editor of record.
The tape.
Fact-checked against cited sources
Waits for your review before publishing
Real named byline / editor of record
Auto-publishes to your CMS
Runs autonomously on a schedule
Native languages
EU AI Act disclosure · GDPR rights · DMCA agent
You own it + one-click export
Positioning
- A tool whose entire focus is running your publication, not one that pivoted toward intent data and go-to-market tooling.
- Fact-checking against sources and a real byline, where RankWell grades against an SEO algorithm.
- Scheduled publishing to seven CMS platforms, or draft-only, with a clean export you own.
- EU AI Act disclosure and a registered DMCA agent built in; self-serve GDPR export and account deletion.
What you get that Content at Scale doesn't.
Sourced, or it doesn't ship
Every article is written from cited sources and cross-checked against them before delivery. A judge vets each source for the specific story - right event, right dates, real substance - and a topic that can't be properly sourced is dropped, not padded. No source, no article.
A real editor of record
Nothing publishes anonymously. Each article carries a real named byline and a human editor of record, accountable for editorial standards, source policy, and disputes - the person whose name is on the door.
Review by default; auto-publish you can defend
Every claim is checked against its sources and the result is written on the article, and nothing ships silently. Auto-publish is opt-in and runs the very same checks - trustworthy when it's unattended, not merely unchecked.
Compliance built in, not bolted on
EU AI Act Article 50 disclosure on anything published unattended, self-serve GDPR export and account deletion with access and correction on request, a registered DMCA agent, and cover images we draw rather than take off the open web, so there is no stock-image rights question to clear - standard on every plan.
A newsroom in any language
Any language, for any country - written in its own grammar and idiom rather than translated, held to the same quality bar, all under one subscription. Where we curate a local newsroom register, it takes that too.
Your content, never locked in
A pull API, and one-click export to WordPress WXR, Ghost, and Markdown with every image. You own the articles outright - no royalty, no attribution back to us.
Content at Scale is now the shop window for RankWell, one product inside an intent-data company. Mastheads keeps the newsroom its whole focus: every article fact-checked against sources, arriving as a draft you approve and saying what it checked, and shipped under a real byline. One vendor added a front door; the other is a newsroom that stays a newsroom.
Under the hood: it discovers stories in your niche, writes them in your voice, fact-checks against sources, illustrates, and publishes to your CMS, on your schedule.
How it worksCommon questions
Is Content at Scale the same as BrandWell?+
Is Mastheads a good Content at Scale alternative?+
Does Mastheads have an AI detector?+
Does Content at Scale still write blogs?+
Put your name on it.
Free 7-day trial - 10 articles, no card. Compare it against Content at Scale on your own site.
Comparison reflects publicly available information about Content at Scale as of 2026-09-04; features and pricing change, so check their site for current details. All product names and brands are the property of their respective owners.